Product · UX Designer
Resume
Experience
Amazon
2021 - Present
User Experience Designer II
Drove +25% shopper engagement and improved advertiser efficiency across On-Amazon (homepage, detail pages, search, mobile app), Off-Amazon (via Amazon Demand-Side Platform), and Amazon O&O platforms (Twitch, IMDb, etc)—with platform-specific relevance in a B2B2C ecosystem. Led end-to-end product design and strategy for Sponsored Display, creating the foundation now scaled across Amazon Sponsored Ads.
Designed and launched multi-asset creatives, immersive video formats, and carousel image ads with flexible customization—reducing campaign launch time by 30%, improving CTR, and enabling shoppers to discover Amazon products more intuitively across 26K+ placements.
In parallel, built a multi-panel ad builder and streamlined campaign workflows —giving advertisers greater control over brand expression, consistency, and moderation, and improving creative quality at scale.
Sony PlayStation
2018 - 2021
Senior Product Designer
Led UX/UI design for the PS5 Store’s New Commerce Experience, streamlining checkout and optimizing flows for digital game sales, PS Plus subscriptions, and PS5 hardware. This redesign drove +40% digital revenue ($8.4B) and +50% operating profit growth ($763M) across global markets.
Owned the end-to-end design process across PlayStation.com, mobile, and PS5/PS4 consoles—from feature ideation and A/B testing to usability validation, launch, and pre- and post-launch iteration.
Designed core experiences for PlayStation Store, Game Library, and PlayStation Direct, focusing on personalized content discovery, seamless commerce, and cross-platform consistency.
Newsweek
2016 - 2018
Senior UX Designer
Redesigned Newsweek’s digital platforms, driving +23% user engagement and +18% digital ad revenue with a mobile-first approach and improved content discoverability.
Unified design systems across multiple brands and streamlined a company-wide CMS migration, accelerating publishing and reducing operational costs.
NBC
2014 - 2016
UX Visual Designer
Launched Emmy Award–winning mobile apps for SNL and The Tonight Show—driving 1.4M+ downloads in 3 months and expanding NBC’s mobile audience engagement.
Led digital design for NBC’s Late Night digital properties (SNL, Tonight Show, Late Night, AGT), delivering on-brand, accessible interfaces aligned with each show’s identity and ensuring consistency across platforms.
Digitas
2012 - 2014
Art Director • Interactive Designer
Designed and launched the American Express EveryDay® Credit Card website and mobile app—driving +7% spending, #1 satisfaction ranking among U.S. issuers, and increased Gen Z/Millennial adoption.
Created intuitive, user-centered financial product design that simplified complex flows and improved conversion, discoverability, and engagement.
Delivered interactive sites, visual systems, and motion graphics for global brands (Toshiba, Nickelodeon, DirecTV, National Geographic), leveraging user research and usability testing to create scalable, high-impact experiences.
Natasha Design
2010 - 2014
Freelance Designer
Delivered end-to-end UX/UI and product design strategies across industries including enterprise software, cybersecurity, beauty, travel tech, finance, and supply chain—working with both global brands and early-stage startups.
Audi – Visualized UI concepts for a dashboard in a concept vehicle, blending innovation with real-world ergonomics.
Fox News – Created motion graphics for broadcast intros, aligned with real-time editorial standards.
Marc Ecko – Redesigned e-commerce UI and conducted usability testing to improve conversion and brand perception.
Aveda – Developed visual design for a Hair Advisor microsite, translating beauty expertise into a guided, engaging experience.
Elliott Investment Management – Crafted premium UI/UX for a high-net-worth investor platform, with a focus on exclusivity and clarity.
Deloitte (Root9b) – Designed enterprise cybersecurity software UI, balancing technical complexity with intuitive workflows.
SAP (Callidus Cloud) – Developed corporate website UI for an enterprise SaaS suite, ensuring brand consistency and scalability.
Skiplagged – Designed core UX/UI for web and mobile from seed stage, optimizing travel discovery and booking flows.
Temco – Led end-to-end product design and investor whitepaper development for a supply chain startup, from zero to launch.
Philosophie – Designed visual system for a sommelier-centric iOS social app, integrating lifestyle branding with minimalist UX.
Awards & Accolades
🏆 Red Dot Awards
2021
Sony PlayStation 5 Digital Experience
Red Dot Awards for Product Design
🏆 The Emmys®
2016, 2015
SNL Interactive Experience & SNL App
Nominee—Outstanding Interactive Program
🏆 Clio Key Art Awards
2015
SNL 40th Social Experience & SNL App
Bronze—TV/Streaming: Digital - Visual Design & UX
🏆 The Emmys®
2015, 2014
The Tonight Show Starring Jimmy Fallon
Winner—Outstanding Interactive Media—UX and Visual Design
🏆 The Webby Awards
2016
SNL App
Mobile Sites & Apps/ Entertainment
🏆 The Emmys®
2015
SNL 40th Special
Nominee—Outstanding Interactive Media—UX and Visual Design
🏆 Behance Awards
2015
American Express Everyday Credit Card
Top 5— App Design Category
🏆 Adobe Design Awards
2013
Smart Laundry App
Semi-Finalist— Student Design Category
🏆 Behance Awards
2014, 2013
Karaoke Remote Control App
Top 5— App Design Category & Student Design Category
🏆 Behance Awards
2013, 2012
Smart Laundry App
Top 5— App Design Category & Student Design Category
🏆 Behance Awards
2012
Craigslist Redesign
Featured— Student Design Category
Education
Parsons
School of Design
01/2012
BFA, COMMUNICATION DESIGN + TECHNOLOGY
Dean’s List & Scholarship: 2007, 2010, 2011
Parsons Thesis Exhibition: Featured & Selected — Summer 2012
Parsons BFA Scholarship: 2006, 2007, 2010
Parsons International Scholarship: 2010, 2011
Skillset
Design
UX Design • Product Design • User-Centered Design • Interaction Design • Visual Design • Information Architecture (IA) • Design Systems & Style Guides • Accessibility (WCAG compliance) • End-to-End Product Design Execution • Strategic UX Problem Solving • Design Thinking & Ideation • Storyboarding & Journey Mapping • Personas & Scenario Building • Wireframing & High-Fidelity Mockups • Rapid & Interactive Prototyping • User Flows & Screen Flows • A/B Testing & Usability Testing • Competitive & Heuristic Analysis • User Research & User Interviews • Data-Driven Design & Performance Analysis • Design QA & Design Review Sessions • Design Mentorship & Team Collaboration • Agile / Scrum Workflow • Stakeholder Communication • HTML & CSS (basic prototyping & design handoff) • Motion Graphics & Microinteractions • Video Editing & Visual Storytelling
Tools
Figma (Design, Prototyping, Design System) • Sketch • Framer • Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD, Premiere Pro) • Axure • Zeplin • Final Cut Pro • Cinema 4D • Keynote • Microsoft Office Suite